New JRP Project: Marketing for Homeboy Industries

One of Homeboy Industries ( many products is a new cookbook by Homegirl Cafe Head Chef Pati Zarate. Homeboy’s staff does not an expertise in marketing a cookbook, so called on JRP to help. Marketing expert Carol is creating a marketing strategy for the cookbook, which will not only raise funds for Homeboy Industries, but also promote healthy living and community understanding about former gang youth and the tragic lives many have led. Thanks to Carol for giving her time and talent, and to Homeboy Industries for giving opportunities to kids who have rarely had chances to succeed and thrive.

Melanie’s note: the food at Homegirl Cafe is awesome, so I highly recommend a visit and buying the cookbook; it’s fresh Latin cuisine at its best:

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