Social Media Marketing for the Pasadena Senior Center

PSCThe Pasadena Senior Center (PSC) is open to anyone over the age of 50, even though we no longer think of people in their 50s as ‘seniors.’ PSC offers services and programs for Baby Boomers and the Greatest Generation, differing in content, available timing (evening programs are available for seniors who still work) and platforms. To let more Baby Boomers know about their relevant programs, PSC has a robust social media presence. JRP summer intern Stephanie, a marketing major at Pomona College, helped PSC increase their online presence over the summer; they liked her so much they’ve hired her to continue creating a content calendar to provide relevant and interesting information to both the generations they serve! If you’re over 50, or you’re a care-giver for someone over 50, check out PSC’s social media at: Facebook (https://www.facebook.com/PasadenaSeniorCenter), Pinterest (https://www.pinterest.com/pasadenasenior/) or their website (http://www.pasadenaseniorcenter.org/). Thanks to Stephanie for her great social media work this summer and to PSC for providing such a wide array of services for our large aging population!

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